Exchange traded funds are well established in the investment marketplace, in part due to the ease of trading them. Investors have come to appreciate the stock-like attributes of ETF trading, but there are some differences that must be acknowledged.
In this blog post, we’ll delve into the often-misunderstood aspects of ETF liquidity, addressing the most common questions our Mackenzie ETF specialist team receives from advisors in the field. By exploring the hidden layers of liquidity, we aim to provide you with key insights that will enhance your understanding and help you make more informed investment decisions.
Here are three key takeaways for our readers:
- Implied liquidity vs. volume: The volume of an ETF only shows what has been traded, not its true liquidity. True liquidity, or implied liquidity, refers to the liquidity of the ETF’s underlying holdings. An ETF is as liquid as its underlying holdings.
- On-screen liquidity: On-screen liquidity may only capture a portion of all the ETF trading volume through one or two exchanges. In reality, ETFs trade on multiple exchanges, providing a broader picture of their liquidity.
- Support for large or complex trades: For any large or complex trades, advisors can contact their ETF trading desk and/or the ETF issuer. For instance, Mackenzie Investments has a dedicated ETF capital markets specialist to assist advisors.
Recently, I had the privilege of attending an advisor event hosted by Mackenzie Investments with a colleague, who was presenting on ETFs. During the Q&A session, we received several questions about ETF liquidity, including: “Is it easier to trade in and out of a low volume, low AUM ETF?”
To address this question, let’s dive into the dynamics of ETF liquidity. Before we tackle some common misconceptions surrounding liquidity, it’s important to understand the different layers that make up true ETF liquidity.
The three layers of ETF liquidity

On-screen liquidity
This refers to the liquidity available through the exchange, which most investors are familiar with. Like stocks, buyers and sellers of an ETF can view the bid/ask spread and volume data through various sources and trading platforms. A unique aspect of ETFs is that market makers act as intermediaries between ETF issuers and the exchange, ensuring the ETF price aligns with its fair market value. Bid and ask quotes are available during trading hours. It’s important to note that trading platforms often display volume data from only one or two major exchanges. In reality, ETFs in Canada are traded on multiple exchanges, so the displayed data only captures partial trading volume and liquidity.
Market maker assisted liquidity
Market makers are dealers or brokers who hold an inventory of ETFs and will buy or sell ETFs based on demand and supply. A key point is that they only display a fraction of the inventory they are willing to trade to better manage risks associated with significant market moves. Advisors looking to trade beyond the displayed inventory can use limit orders at a stated price or consult their ETF trading desk or ETF specialist at the issuer firm.
Primary market liquidity
This is where an ETF differentiates itself from stocks in terms of liquidity. In the primary market, market makers and ETF issuer firms interact through the creation and redemption process. For example, if a market maker receives a large order to buy a Mackenzie ETF, they will inform the Mackenzie ETF team who will create ETF units and transfer them to the market maker in exchange for either cash or underlying securities of equivalent notional value. This process also works in reverse for large sell orders of Mackenzie ETFs. Exhibit 1 illustrates the primary and secondary market process.
Exhibit 1

Now, let’s revisit some of the questions or misconceptions that we often hear from investors and advisors regarding ETF liquidity, which we frequently addresses during seminars and presentations.
I like your ETF, but it has low volume and AUM.
Like stocks, most investors and advisors assess an ETF’s liquidity using metrics such as current average daily volume (ADV) or 30-day ADV. However, it’s important to note that ADV is a backward-looking indicator for ETFs. A more precise metric is the ETF’s implied liquidity, which is forward-looking. This means an ETF is as liquid as its underlying basket of securities. Since ETFs are open-ended investment vehicles, they can issue an unlimited number of units, unlike stocks, which have a fixed number of shares at any given time.
For example, consider the Mackenzie Canadian Low Volatility ETF (MCLV), which launched in June 2024. Although it has lower AUM compared to other established ETFs, Table 1 shows a 90-day average volume of 21,200 units, AUM of $104.71 million and implied liquidity of 8.7 million shares. This means an investor can buy up to 8.7 million shares of MCLV ETF, which is 410 times larger than its 90-day average volume.
Table 1

Will a large trade affect the ETF price?
The short answer is no. Because of the ETF’s implied liquidity, it can handle large buy or sell orders without any issues. If an advisor needs to place a large block order, we highly encourage them to reach out to their trading desk or the ETF issuer. For instance, earlier this year, an advisor bought approximately 623,000 shares of MCLV at $22.99 (Table 2). Despite the 90-day average volume being around 20,800 shares (Table 1), we were able to complete this transaction, which was almost 30 times the daily volume, without distorting the price of MCLV.
This scenario illustrates the creation process in the primary market between the market maker and the ETF issuer. The process and outcome would be similar if someone wanted to sell a large block of units. A capital market specialist can act as a liaison between the market maker and buyer or seller.
Table 2

ETF liquidity is a multifaceted concept that extends far beyond the visible trading volume. The true liquidity of an ETF is primarily determined by the liquidity of its underlying assets. While investors tend to focus on on-screen liquidity, it only represents a fraction of trading activity, as ETFs trade across multiple exchanges, providing deeper liquidity.
For large or complex trades, the support of ETF trading desks or the ETF issuer is crucial, as they can help execute these trades efficiently without significant price impact.
Even ETFs with lower trading volumes and assets under management, can still accommodate substantial trades due to their unique structural and liquidity mechanisms. By understanding these dynamics, investors can make more informed decisions and optimize their trading strategies.
To learn more, please feel free to reach out to the ETF specialist team at Mackenzie Investments.
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